Puzzled by the realization that millions die every year from behaviour related conditions (alcohol, smoking, drugs, diet and lack of exercise) Tera was determined to discover what lies at the root of so much apparent self-destruction. Everyone knows by now to eat more fruit and vegetables, exercise, and get a good night’s sleep to be healthy, so why would 90% of people rather die than change the way they live?
Determined to change the statistics Tera set about creating the world’s first lifestyle design system: “be” (Body Enlightenment). Through her products, programs and live events, women discover that self-confidence isn’t about the size of your thighs or the width of your hips, but the breadth of your dreams, and the depth of your love. In a world where we are bombarded by 3000 media messages per day, Tera’s work releases women from a roller coaster relationship with food, weight and body image, and inspires them instead to heed Life’s most daring call to action…
“Don’t change yourself to please the world. Be yourself. That’s what will change the world.”